Armenian PSAs on trafficking subject took a brilliant victory on the Fifth Moscow International Festival of Social Advertising

Armenian PSAs on trafficking subject took a brilliant victory on the Fifth Moscow International Festival of Social Advertising

On 25th of April, 2014, the Fifth Moscow International Festival of Social Advertising LIME took place in Moscow.

Works of Social Advertising have been presented not only by Russia and former CIS (Commonwealth of Independent States), but also from Spain, USA and Brasil.

Six hundred and seventy works were competing in five nominations.Each year, professionals, individual artists, who are highly competitive in terms of ideology and even schoolchildren, participated in this festival. However, to encourage young participants and ensure proper and fair conditions for competition, festival organizers clearly separated professionals’ and students’ works. Hence, the competition has been organized through competition between equal capacities.

During the festival,experts and field professionals shared their experiencee and vision through master-classes.

For already two consecutive years the «Association of Audio-Visual Reporters» NGO (AAVR) takes part in LIME Festival as a participant organization. President of the NGO Arzuman Harutyunyan takes part as a jury member and lecturer of master-classes.

AAVRpresented works,prepared in the framework of «Anti-Trafficking Information Platform» project,financedbyINL Bureau, U.S. Embassy in Yerevan during last twoyears.

This year,as an addition, series of PSA-s from 5 videos raising actual problem of modern trafficking have been presented. AAVR PSAs were highly appreciated by the international jury and were awarded with the second prize. The winning PSA tells about the risks and dangers of Armenian trafficking and ways to escape it.

As a representative from Armenia, Radio Van also presented its three PSAs titled “Book”, “Home”, and “Armenian Dreams”. The works of Radio Van took a brilliant first place and second prizes under the radio ads nomination.

The winners – Arzuman Harutyunyan and Radio Van creative team told about the festival details in Radio Van’s morning live program (program’s audio material is available by following link: Radio VAN).

As we already noted, Arzuman Harutyunyan presented to festival’s participants master-class «Creator face to face with a social problem».

Themaster-class’ discussion topicwas human trafficking. This choice was not chosen randomly, because one of the most successful projects of AAVRis «Anti-Trafficking Information Platform»projectwhich helped Armenia to take place in first group among countries fighting against human trafficking, and which let Armenia be in the first group in USA’s every year TIP report.

Master-class was held in interactive way and was broadcasted by internet with a great success.

Congratulating «Association of Audio-Visual Reporters» NGO and Radio VAN for a brilliant victory in the field of Public Service Announcement, we hope that they will serve their purpose to solve the social issues.

The winner works are available by following link: LIME Festival

Festival’s photos are available on «Anti-Trafficking Information Platform» Facebook Page: LIME Festival